The history of Admiral Group is one of growth, profitability and innovation. Admiral launched in Cardiff in 1993 with just one brand, zero customers and 57 members of staff. Almost a quarter of a century later it’s now a highly profitable £5.5 billion FTSE 100 business with over 5 million customers. It has over 6,000 staff in its South Wales offices (Cardiff, Swansea and Newport) and a further 3,000 at its brands and offices around the world. From its headquarters in Cardiff the Group supports insurance operations in Italy, Spain, France and the US, and price comparison sites in Spain, France and the US. Although much younger than the core UK business, which includes motor and home insurance under brands such as Admiral, Elephant, Diamond and comparison through Confused.com, they are establishing themselves as well known brands and successfully growing businesses.
Admiral’s philosophy is that people who like what they do, do it better so the company goes out of its way to ensure work is enjoyable. The culture is one based on openness and honesty. Every member of staff is treated as an equal, achievement is rewarded and recognised and most of all, going to work is fun. Everyone who works for Admiral Group is a shareholder as the company believes that staff should own part of the company they work for as that builds a collective endeavour. It also allows them to benefit from the success of the company. All members of staff, no matter their role, receive up to £3,600 worth of free shares every year. This unique approach to culture and staff wellbeing saw it being named the 2nd Best Large Company to Work For in the UK in 2017.