In June 2017, Cardiff were the host city to one of the world’s biggest sporting events.  To celebrate this, Cardiff aimed to capitalise on promoting Cardiff and Wales by utilising the London Paddington underground.

Aiming to generate significant awareness through outdoor commercial advertising during the UEFA Champions League Final week, giant posters, entry gate systems and pillars were utilised to promote the great city of Cardiff in one the world’s busiest cities, to promote the city of Cardiff as a place to Visit, Meet and Invest.